From Search Engine Optimisation to Social Media Marketing
With the digital age in full flood the opportunities for digital
marketing online are everywhere. Businesses of all sizes can
benefit from search engine optimisation and pay per click advertising
and have been doing for ten years or so, but the rise in blogging
and the exploitation of social media points to the way forward
in digital marketing online.
Search engine optimisation was the first serious digital marketing
technique applied to the commercial side of the internet, with
pay per click its natural evolution. Both have grown into multi-million
pound industries and no serious online marketer would ignore
these channels as the return on investment is extremely high.
Unlike traditional marketing, which is mainly a passive activity
for the recipients, social media marketing online allows anyone
with a connection to the web to participate, and the process
becomes a two way exchange of information.
Through the use of Google, Yahoo and MSN as search destinations,
and the participation in social media there is a growing pool
of information gathered that can be used to target all demographics
with an accuracy that traditional marketers can only dream of.
This site is intended to allow the publication of information
that will educate and empower this new breed of digital marketing
online marketers. If you have strong views on this subject or
simply wish to share your thoughts, you are invited to submit
articles for publication. Click here.
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